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The new Kia brand launch means big things are on the way!

Recently, Kia reviewed its brand, products and services and began a journey to rebrand itself. To discover their new direction, brand representatives spoke with employees and consumers. They asked these stakeholders about their experience with and perceptions of the brand. Based on this feedback, the company has developed a new look and feel for its brand, as well as a new mission - all designed to inspire movement and innovation.

For Canadian Kia fleet customers, this means several exciting and inspirational changes are coming.

Ready to see what Kia Fleet has in-store for the future? Here’s what you can expect from the new Kia brand.

New Kia Logo

As part of its rebranding journey, the company has introduced a new logo. The new Kia logo exhibits beautiful symmetry and bold, rising lines. This design inspires movement and innovation and shines a positive outlook on the future.

The new Kia logo was officially revealed in Korea on January 6, 2021.

In addition to changing its logo, the company has also changed its corporate name. Kia Motors Corporation is now known simply as - Kia. This significant change demonstrates the total transformation that the company has planned for its brand and objectives.

New Brand Purpose, Philosophy and Mission

Beginning as a bicycle parts manufacturer in 1944, Kia has always focused on helping people move. Thus, amidst changes to Kia’s purpose, philosophy and mission, one thing remains constant - the company will continue to honour its commitment to movement and innovation. 

At Kia, movement is the source of human innovation and progress. Therefore, by embodying this concept, the brand hopes to inspire consumers to learn, grow and discover.

In addition to providing individuals and businesses with efficient means of movement, the new brand will strive to improve the daily lives of customers. Kia’s customer-centric vision means that new designs, products, services, and technology are entirely focused on meeting the needs of consumers. 

For Kia fleet customers, this provides access to reliable and innovative new vehicles that are tailored specifically to their needs.

Purchase and Ownership Journey

Fleet customers can also expect a re-imagined purchase and ownership journey. 

Kia’s goal is to create a seamless experience for all consumers who interact with the brand. As a result, Kia's fleet purchase and ownership journey offer simplicity and reliability.

In addition to new and innovative fleet vehicles, fleet customers can expect flawless fleet acquisition and a positive ownership experience. To ensure a seamless experience, the fleet purchase process is hassle-free. The company offers simple eligibility requirements and quick fleet delivery. These improvements are intended to inspire growth by keeping businesses on the move.

Most importantly, Kia’s fleet vehicles increase reliability and safety while reducing the cost of ownership.

New Kia EV Lineup

Movement inspires innovation. By creating sustainable mobility options, Kia hopes to empower others to move, create and innovate. 

To succeed in bringing its new vision to life, the company will focus on developing clean, environmentally-friendly vehicles. Moving forward, the company aims to take a leading position in the global EV market. To do so, it will introduce seven new and efficient electric vehicles by 2027. 

These EVs will be innovative and exciting for consumers. Kia's electric vehicles will include crossovers, commuters, SUVs, and sedans. To further promote environmental sustainability, the brand will use green manufacturing practices, including clean energy and recyclable materials.

For Kia fleet customers, this new focus is exciting. These EVs will provide fleet consumers with many new options for effective, efficient and tech-forward fleet vehicles.

New Purpose Built Vehicles

The company will also focus on developing new products that meet the needs of its diverse consumers around the globe. Kia’s new purpose-built vehicles will include options for both business and private use. 

These innovative vehicles will include micro-autonomous pods, small individual urban transporters, mid-sized commuters, as well as large logistic vehicles. 

The all-new Sorento (pictured above), for instance, includes advanced technology and a captivating new design. This Kia fleet vehicle offers a single option for various uses, allowing for flexible and multipurpose fleets.

Growth and innovation are necessary for a sustainable future. Kia aims to continuously grow and improve with this expanse of innovative options, while promoting movement for all.

Ready for the New Kia Brand?

Kia’s new initiatives will help fleet owners minimize the total cost of ownership while maximizing business growth. The company's innovative new vehicles, state-of-the-art technology, simplified purchasing process and worry-free ownership will offer Canadian Kia fleet customers incredible value, reliability and the inspiration to innovate.

The new and exciting Kia brand has already arrived in Canada! The official Canadian Kia brand launch occurred on June 1, 2021.

If your business is ready to take advantage of Kia’s new vision and value-added efficiencies, start by applying for a Kia Fleet Account Number (FAN) today!

Kia Fleet program benefits

Kia’s fleet program was designed with your business in mind and qualifying for commercial discounts and incentives has never been easier. Our vehicle lineup has something unique to offer almost any business and our dedicated team of business specialists and nationwide local dealer network are prepared to tailor a solution that meets the needs of your business. Apply here to determine what commercial discounts and incentives your business qualifies for.

Take advantage of fleet discounts & additional incentives

Qualifying businesses are eligible to receive commercial discounts and incentives through our fleet program. In order to determine what commercial discounts and incentives your business qualifies for simply apply here.

Dedicated fleet specialist support

We assign you a dedicated account manager and fleet specialist equipped with the knowledge and expertise to provide you with the insights you need to make informed decisions about your fleet. From the point of purchase, to delivery, to after sales service and general fleet inquiries, our team of specialists are well prepared to support you and your business, providing you with peace of mind and saving you time to focus on what matters.

Industry low "Total Cost of Ownership"

The actual cost of a vehicle is much more than just the final negotiated price. A car has significant ongoing costs, like maintenance, repairs, fuel, and insurance. Kia offers a wide selection of exceptional vehicles at competitive prices designed to reduce your total cost of ownership.

Comprehensive fleet warranty coverage

Our outstanding Total Care Ownership Coverage warranty as well as a variety of extended warranty options to give you the ultimate in protection. Every new Kia comes with one of the most comprehensive warranties in the automotive industry.

Learn More

Safety features

Kia is committed to the safety of its drivers, their passengers, and everyone who shares the road with them. This is why we have incorporated a variety of advanced safety features – both passive and active – to help you and your drivers prevent accidents and collisions, and limit the damage if one is unavoidable.

Quality & reliability

Kia has been the highest ranked mass market brand in initial quality four years in a row for a reason. Our unwavering commitment to quality and dedication to providing exceptional service is why you can feel confident in choosing Kia as your fleet partner.

Dealer network

Our nationwide dealer network is comprised of passionate fleet trained automotive professionals to serve you and your business at the local level and provide you with the same standard of service you'd expect from the world's fastest growing automaker.

Fleet management

Need help managing your fleet? No problem, we’ve got you covered. We’ve partnered with many of Canada's leading fleet management companies, and although we remain vendor agnostic, our team of specialists work with you to find and implement a solution and solution provider that meets your specific needs.

Kia Fleet program eligibility overview

Kia Canada lowered the barrier of entry in order for more businesses and government agencies to qualify for our fleet program.

• Small and medium size businesses and large corporations.

• Independent car rental companies, taxis and other mobility businesses.

• No minimum order.

• No minimum fleet size for federal, provincial and municipal government agencies or public entities and their agencies.
APPLY HERE

Why Total Cost of Ownership Matters

Whether you're a small to medium-size business with no more than just a few vehicles in your fleet or a larger more established organization operating a robust fleet, fleet management can pose several significant challenges for your business but budgeting doesn’t have to be one of them. It’s important to calculate your fleet management costs with precision because incomplete or incorrect estimations can be detrimental to your business. Accurately calculating your fleet’s total cost of ownership (TCO) is not only essential to effectively and efficiently managing your fleet but can also be used in financial projections to inform procurement decisions.

Fleet management costs can include a wide variety of both fixed and variable costs and value metrics, including expenses such as the initial purchase price, ongoing maintenance and service costs, fleet operating expenses and more, as costs can differ significantly depending on the nature of the business and utility of your fleet. You might also consider some soft costs and value metrics such as the value of eliminating even just one accident through safety and other related technology features or value derived from organizational objectives such as sustainability initiatives or operator recruitment and retention.

How to Calculate Total Cost of Ownership

While there is no universal formula for accurately calculating your fleet’s total cost of ownership, there are some universally applicable costs and value metrics that should almost always be included in your calculations:

In order to calculate the total cost of ownership of your fleet, you must first calculate the individual cost of ownership of each vehicle within your fleet, as your fleet’s total cost of ownership, is the sum total of the individual cost of ownership of all the vehicles within your fleet. However, before you can calculate the individual cost of ownership of a vehicle within your fleet, you must first determine the vehicle’s term of service. A vehicle's term of service can be measured by both time or kilometres driven. Once you’ve determined a vehicle’s term of service you can use that to calculate what the residual value of the vehicle will be upon completion of the term of service. 

Initial Cost - Depreciation = Residual Value

Once all the relevant costs and value metrics have been determined you can use the following equation to calculate the individual cost of ownership:

‍Initial Cost + Operating Costs + Maintenance Cost - Residual Value = Individual Cost of Ownership

Once you’ve determined the individual cost of ownership for each vehicle within your fleet you can add them all together and obtain your fleet's total cost of ownership. It is essential that you identify the relevant cost and value metrics based on the unique nature of your business and utility of your fleet.

How to Reduce Your Total Cost of Ownership?

The primary factor in maintaining a low total cost of ownership is selecting the right vehicles for your fleet. Schedule a consultation with one of our fleet specialists today and explore our award-winning lineup of compact, mid-sized, crossover, SUV, performance, hybrid and electric vehicles equipped with our industry-leading comprehensive warranty and technologically advanced safety features.

Refined Comfort and Exhilarating Performance:

• Two available trims (GT Limited and GT Elite), with pricing starting at $50,495

• Powered by a 3.3L twin-turbo V6 engine with 368HP paired with All Wheel Drive

• New, pronounced, 19-inch alloy wheels amplify the sporty and premium character

• Interior features include an upgraded new cluster housing, frameless rear-view mirror and bold 10.25” wide navigation screen

• All-new GT Elite trim with optional new suede package

• Fully equipped with Advanced Driver Assistance Systems including Advanced Forward Collision-Avoidance Assist with Junction Turning and Blind View Monitor and more

• Arriving in dealerships this spring

Kia Canada has evolved the game once again, with the introduction of the enhanced 2022 Kia Stinger. An all-new GT Elite trim and the much-loved GT Limited trim boast refreshed impressive design, advanced safety and remarkable performance. Since its debut, the Kia Stinger has been celebrated by enthusiasts and journalists alike as AJAC’s 2019 Canadian Car of the Year.

“We are continually challenging ourselves to evolve, innovate and outperform,” says Michael Kopke, Director of Marketing at Kia Canada. “The enhanced 2022 Stinger represents an important breakthrough in the brand’s polished, premium design evolution, and represents the tireless outcome of detail driven engineering.”

The redesigned Kia Stinger will be available in Canadian dealerships this spring, with a starting price of $50,495 for the GT Limited, and $52,995 for the GT Elite.

New and Improved – Inside and Out

The 2022 Stinger maintains its sexy, sleek, attention-demanding exterior – now with amplified character and bold, aggressive presence. New to the 2022 Stinger are the following exterior enhancements:

• New, pronounced, black 19-inch alloy wheels amplify the sporty and premium character, with a sleek multi-spoke design

• Rear combination lamps with an expanded luminous area give a wide, aggressive stance with connected LED taillights that command attention

• More aggressive diffuser and larger-diameter quad exhaust tips

• To turn heads in your personal style, the Kia Stinger is available in seven captivating colours, including all-new Ascot Green, Snow White Pearl, Ghost Grey, Thunder Grey, Aurora Black, Atomic Blue and California Red

On the interior, our design upgrades haven’t missed a single stitch. New to the 2022 Stinger include:

• Upgraded cluster housing, with high-gloss black and chrome ring finishes

• Frameless, elegant rear-view mirror

• Bold 10.25” navigation screen wrapped in a high-gloss black-fascia panel

• Dimpled, aluminum console hairline and the newly-applied mood lamp line on the passenger side

• New available suede package (GT Elite trim) that offers suede seat inserts, headliner material, pillar material, dash, door panels and sun visors

• Available red stitching and seat belts (GT Elite trim, suede package)

The Power to Perform

The enhanced 2022 Kia Stinger is here to be noticed – that’s why, we’ve added a little more umph to this well-decorated performance vehicle to include:

• 368HP 3.3L twin-turbo V6 engine

• Second-Generation, standard All Wheel Drive tuned to offer more dynamic performance

• Brembo Brakes, Shift-by-Wire, and Electronic Suspension Control

• Electronic Variable Exhaust Valves produce a rich and hearty sport exhaust sound

• Available Mechanical Limited-Slip Differential to deliver improved drive power and outstanding handling

Safety First

The 2022 Stinger comes fully equipped with Kia’s critically acclaimed, cutting-edge Advanced Driver Assistance Systems, including:

• Advanced Forward Collision-Avoidance Assist with Junction Turning

• Safe Exit Warning

• Navigation-Based Advanced Smart Cruise Control

• Lane Following Assist

• Blind Spot Collision Avoidance

• Blind-Spot View Monitor (GT Elite trim)

Thoughtful Tech and Convenience

The 2022 Kia Stinger includes the impressive, intuitive tech features Kia’s known and celebrated for. Technology enhancements in the 2022 model include:

• Split-screen capability and multi-device connectivity featured within the fifth-generation 10.25” wide navigation screen

• Remote UVO Intelligence™ app that includes remote seat heating and ventilation

• Smart key remote engine start

For more information, please visit: www.kia.ca/stinger2022

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About Kia Canada

Kia Canada Inc. (KCI), founded in 1999 and is a subsidiary of the Kia Motors Corporation (KMC) based in Seoul, South Korea. The full line of award-winning Kia vehicles offers world-class quality and customer satisfaction through a network of 195 dealers across the country. The company employs 170 people at its headquarters in Mississauga, Ontario, as well as in locations across Canada and at its regional office in Montréal, Québec. Kia’s slogan "The Power to Surprise," symbolizes the company’s worldwide commitment to exceed customer expectations through sustained automotive innovation.

Whether it is a compact, crossover, or electric model which is among the best in the industry, each Kia vehicle offers a superior combination of precision engineering, exceptional performance, innovative features and advanced safety systems. Kia has sold a million vehicles, including popular models in Canada like the Soul, Forte, Sportage, Sorento, Stinger and has recently added the all-new Seltos small crossover and K5 sedan to its lineup. 

Kia jumped six spots to earn the #1 position among mass-market brands

Kia awarded top mass-market brand in J.D. Power vehicle dependability study

Kia Owners Reported Fewest Problems in New Vehicles After Three Years of Ownership)

• Sorento, Sportage, and Optima ranked #1 in their respective segments

• Newest honour augments Kia’s incredible track record after ranking #11 in the J.D. Power 2020 Initial Quality Study

Toronto, Canada, March 2, 2021 ― Kia has been ranked number one among mass-market brands by J.D. Power in the 2021 Vehicle Dependability Study (VDS) with a reported 97 problems per 100 vehicles. The achievement has been strengthened by three of Kia’s most popular-selling models – the Sorento, Sportage, and Optima – each besting their respective segments.

“This award, on the heels of our initial quality recognition from J.D. Power, is a testament to the dependability of our product and the world class vehicles we deliver, said Elias El-Achhab, Chief Operating Officer at Kia Canada. “Over the last several years, Kia has made product quality its utmost priority, which can be seen today in our award winning vehicles. We are honoured to see our unwavering commitment to this receive top recognition among mass market brands.”

The study measures the number of problems per 100 vehicles (PP100) experienced over the last year by owners of their three-year-old vehicles, meaning this study focused on 2018 model year vehicles. It includes 32 nameplates and 153 models, covering problem symptoms grouped into eight major vehicle categories (Seats, HVAC, Features/Controls/Displays (FCD), Driving Experience, Interior, Engine/Transmission, Exterior, Audio/Communication/Entertainment/Navigation (ACEN)).

###

About Kia Canada

Kia Canada Inc. (KCI), founded in 1999 and is a subsidiary of the Kia Motors Corporation (KMC) based in Seoul, South Korea. The full line of award-winning Kia vehicles offers world-class quality and customer satisfaction through a network of 195 dealers across the country. The company employs 170 people at its headquarters in Mississauga, Ontario, as well as in locations across Canada and at its regional office in Montréal, Québec. Kia’s slogan "The Power to Surprise," symbolizes the company’s worldwide commitment to exceed customer expectations through sustained automotive innovation.

Whether it is a compact, crossover, or electric model which is among the best in the industry, each Kia vehicle offers a superior combination of precision engineering, exceptional performance, innovative features and advanced safety systems. Kia has sold a million vehicles, including popular models in Canada like the Soul, Forte, Sportage, Sorento, Stinger and has recently added the all-new Seltos small crossover and K5 sedan to its lineup. 

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